My Work — Priyanka Debnath
PRACTICAL PORTFOLIO · CASE ARTIFACTS

Ideas made
real.

This is where theory turns into tangible marketing deliverables — from campaign blueprints and search audits to structured content workflows, email funnels, and viral short-form concepts.

DELIVERABLES
SHOW
YOUR
WORK
structured proof over vague claims

Featured deliverables.

Each project represents practical coursework and simulated client exercises executed with industry-standard frameworks.

01 · Paid Media
ADS

Meta Ad Campaign Plan

End-to-end paid campaign blueprint structured around full-funnel objectives (TOFU, MOFU, BOFU), audience personas, budget pacing, and conversion benchmarks.

→ Objective & KPI mapping (CPA, CTR, ROAS) → Custom & lookalike audience targeting → Creative angle briefs & lead form journeys
02 · Organic Search
SEO

Comprehensive SEO Audit

In-depth website evaluation focusing on search intent alignment, technical health, on-page optimization, content gaps, and high-ROI keyword opportunities.

→ Search volume & intent clustering → Title tags, meta descriptions & H-structure → Competitor content gap & backlink matrix
03 · Content Strategy
PLAN

30-Day Content Calendar

Strategic scheduling matrix organizing brand storytelling across core content pillars (educational, relatable, authority, conversion) with platform-specific distribution.

→ 4 core content pillars & recurring weekly formats → Platform cadences for LinkedIn, Instagram & Reels → Asset tracker & copy approval workflow
04 · Short-Form Video
REEL

High-Retention Reel Scripts

Short-form video scripts engineered to capture attention in the first 3 seconds, deliver punchy value in the body, and trigger saves, shares, and profile clicks.

→ 3-second visual & verbal hook variations → Pacing and on-screen B-roll visual cues → Clear frictionless Call-to-Action (CTA)
05 · Organic Social
POST

LinkedIn Carousel & Copy

High-value slide-by-slide educational carousels and accompanying conversational post copy designed to establish industry authority and spark comments.

→ Multi-slide swipe-worthy visual structure → Conversational first-line hooks → Community engagement question framing
06 · Retention & Lifecycle
MAIL

Email Nurture Sequence

A multi-email welcome and onboarding sequence crafted to nurture newly captured leads, build trust, and guide prospects toward booking or purchasing.

→ High-open subject line test pairs → Story-driven, value-first body copywriting → Strategic single-focus CTA architecture
07 · Inbound Content
BLOG

Search-Optimized Long-Form Article

In-depth, search-intent driven articles structured with clear heading hierarchy, featured snippet optimization, scannable bullet points, and authoritative takeaways.

→ Primary & secondary keyword integration → Featured snippet answering layout → Internal linking & contextual CTA placement
08 · Market Research
RES

Competitor & Market Benchmark

Comprehensive competitive intelligence analyzing rival ad strategies, messaging positioning, customer review sentiment, and growth opportunities.

→ Meta ad library creative & offer analysis → Audience positioning & value proposition mapping → Actionable market opportunity roadmap
WANT TO SEE SAMPLES?

Review full project files.

I’m happy to walk through complete Google Sheets, Notion calendar templates, ad copy decks, or sample SEO audit reports during an interview.

HIRING AN INTERN?

Ready for immediate start.

Looking for a motivated, fast-learning digital marketing intern in India (remote or hybrid)? Let’s discuss how I can help your team execute faster.

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