My digital
toolkit.
A practical, hands-on skill set actively developed through intensive coursework at Digispire Academy, competitive research, SEO audits, paid ad experiments, and creative copywriting exercises.
+ ADS
+ AI practical skills ready for action
Areas of competency.
Filter by domain or view the full range of marketing execution abilities I bring to an internship role.
SEO & Organic Search
Keyword research, search intent categorization, on-page optimization, content gaps, technical site hygiene, and backlink prospecting.
Meta Ads & Lead Gen
Campaign architecture, audience segmentation, instant lead form journeys, creative testing concepts, and conversion funnel alignment.
Content & Social Strategy
LinkedIn thought leadership, multi-slide carousel design concepts, content pillars, short-form reel hooks, and conversion copywriting.
AI Tools & GEO
Generative Engine Optimization (GEO), AI-assisted research workflows, prompt engineering for marketers, and optimizing for AI answers.
Marketing Analytics
Tracking core KPIs, UTM parameter structuring, Google Analytics 4 basics, conversion attribution concepts, and performance reporting.
Market & Competitor Research
Competitive benchmarking, customer persona mapping, industry trend discovery, ad library audits, and actionable opportunity reports.
Tools & platforms.
Everyday tools and technologies I use to plan, create, analyze, and optimize digital marketing work.
Execution Platforms
Meta Ads Manager, Google Search Console, Google Analytics 4, LinkedIn Campaign Manager, Canva, Notion & Google Sheets.
Modern Workflow Stack
ChatGPT, Claude, Perplexity AI, Headline Analyzers, Keyword Research tools, and SEO crawlers.